Top 5 Consumer Finance Apps on iOS in Colombia for Q4 2023

In Q4 2023, the top 5 consumer finance apps on iOS in Colombia showed varied performance in terms of downloads, revenue, and weekly active users. Here’s a breakdown of how each app fared during this period, based on data from Sensor Tower.

Nubank: Conta, Cartão e mais saw a steady increase in downloads, starting at approximately 3.6K in late September and peaking at about 5.3K in late October. The app maintained a strong weekly active user base, growing from around 97K to 113K by the end of December.

BBVA Colombia experienced relatively stable download numbers, fluctuating between 2.7K and 4.2K throughout the quarter. Weekly active users remained robust, with a slight increase from approximately 157K to 162K by the end of December.

Mercado Pago: cuenta digital had a consistent download performance, with numbers ranging from 2.4K to 3.3K over the quarter. Weekly active users showed a positive trend, rising from around 82K to 92K by the end of the period.

Scotiabank Colpatria had modest download numbers, varying between 1.8K and 2.5K. The app's weekly active users remained stable, hovering around 52K throughout the quarter.

Splitwise had an interesting quarter with a significant spike in downloads, reaching 2.4K in late October, before stabilizing around the 1K mark. Revenue saw fluctuations, peaking at $216 in late November. Weekly active users peaked at 5.1K in late October before decreasing to around 4.1K by the end of December.

For more insights and detailed data, visit Sensor Tower.